Shop & Dine in the 49 is San Francisco’s citywide campaign to raise the visibility and importance of buying local. Shop and Dine in the 49 has successfully organized dozens of events in the past to promote and celebrate our restaurants, makers, retailers, and other small, local businesses that are the backbone of our economy.

This year, Shop and Dine in the 49 is part of the We Will Recover campaign, an effort to promote individual actions that San Franciscans can take to support the City’s recovery from COVID-19. The decisions that people make matter and We Will Recover focuses on three ways San Franciscans can support their City to emerge from the pandemic stronger than ever including how to celebrate safely over the holidays, options for volunteering and philanthropy, and how to support local restaurants and businesses.

The Shop & Dine campaign has been successful in the past because of all of you – the residents and visitors of San Francisco who direct their shopping to local stores and restaurants, and experience the gems in our City’s diverse neighborhoods. Now more than ever, we need to come together and support our small businesses by buying local. If residents redirect just 10 percent of their spending from chains to local businesses, it will generate $192 million in additional economic activity in San Francisco and almost 1,300 new jobs.

As we approach the holidays, we are relaunching Shop and Dine in the 49 into a year-round effort and we’ll be partnering with merchants and neighborhood organizations to host events where you can shop, dine and explore. We’ll also be highlighting treasured local businesses where you can do your holiday shopping and dining, including restaurants serving Thanksgiving meals, local grocery stores, beloved bakers, toy and gift shops, local breweries and bars selling or delivering cocktails to-go, unique retail boutiques and more.

This year, your decisions matter. Stay local, Shop local, Give local.



Follow us @shopdine49 on Facebook, Instagram, or Twitter to hear the latest updates. We want you to be a part of this campaign. If you’re a San Francisco small business, use hashtag #shopdine49 for a chance to be featured and promoted. If you want to support your favorite neighborhood business, comment on our posts and let us know which business you want to see featured.


This holiday season we’ll be showcasing outdoor markets, events, and other opportunities that allow you to shop, have fun, and support our beloved small businesses safely. We will always prioritize public health and the safety of all participants by following best practices, local regulations, and CDC guidelines. Recently, some of our most popular in-person events (such as our pop-up shops) have been modified to become virtual marketplaces. View our calendar below to see the wonderful, neighborhood-focused programs organized by City partners like Livable City and Sunday Streets SF happening every week.

Come enjoy a socially distanced event where you can shop, dine, drink, and enjoy live music outdoors while supporting small businesses at the Rock’s Den Shared Space parklet located at 4431 Mission St on Small Business Saturday, 11/28 from 1 to 4 PM.

ArtWrap 2020 by ArtSpan

ArtSpan presents ArtWrap, an affordable art market featuring unique, handmade items for your holiday needs. ArtWrap spotlights giftable and shippable artistic pieces priced between $1 to $200 created by local Bay Area artists. Connect directly with creators to find perfect artful gifts for your loved ones this holiday season. Purchase work from artists knowing you’re investing in their livelihood while bringing cheer to everyone on your 2020 holiday gift list. Wrap up 2020 with affordable, artful gifts for yourself and your loved ones. Click the image above to register!

Check out upcoming events and stay updated with our Events Calendar


Shared Spaces is a multi-agency program of San Francisco’s Economic Recovery Task Force that allows businesses and community groups to use sidewalks, streets, and nearby public spaces like parks, parking lots and plazas, for restaurant pick-up and other neighborhood retail activities.

So far, over 1,300 free Shared Spaces permits have been issued throughout San Francisco to help businesses move outdoors. You can view an interactive map to see all the proposed and approved locations. To learn more or apply for a free permit, go to

The creativity and determination of San Francisco’s small businesses are on full display with Shared Spaces, as sidewalks and streets have been transformed into vibrant outdoor dining and shopping spaces. By shopping and dining in your neighborhood (including ordering takeout and delivery), you can give thanks to our resilient business owners and workers who are doing all they can to serve our communities safely during this challenging time. A simple thank you and a small purchase can go a long way!

View a gallery of Shared Spaces in San Francisco and follow the official account @sharedspacesSF on Facebook, Instagram, and Twitter.


shopdine493 weeks ago
Welcome to our world, treat yourself to something delicious from our menu. 🍗🍜 We love Hong Kong Styled Cafe Food. What is your favorite item here? Thank You @bayarea_buzz for the amazing photo. #foodaddict #f52gram #eatwell #feedfeed #foodography #foodiegram #bayarea #sanfrancisco #chinatown #dinner #sfeats #wonton...
shopdine493 weeks ago
Reposted from @izakayasozaisf: Come visit us this week! 📍 1500 Irving St. SF, CA Wed/Thurs 5pm-8pm Fri/Sat 5pm- 9pm Sun 5pm- 8pm . . . #eeeeeats #yelp #yelpsf #sfeats #japanese #izakaya #izakayasozai #tapas #yelpbayarea #bayarea #bayareaeats #reels #instafood #follow #like #share #instagram #sfbayarea #sffood...
shopdine493 weeks ago
Happy 1st anniversary to #inthecastro#hispanicheritagemonth#ShopDine49 Reposted from @inthecastro
shopdine494 weeks ago
Fabulosa Books on Castro Street. Until recently, this building was home to a location of Dog Eared Books. I used to love that location and I can’t wait to stop in and see the new shop! 📚 @fabulosa_books @dogearedbookscastro Their first day was September 15,...
shopdine494 weeks ago
Reposted from @trendingsocials: As part of our Latinx Heritage Month post series, we're continuing to highlight some of our favorite Latinx accounts and creators across social. You guys are what keep us coming back for more! Today's round-up features our favorites in the online...
shopdine494 weeks ago
Lion dance at 3pm today on Grant Ave and Commercial, in front of the Wok Shop! You don’t want to miss it! #nofilter #chinatown #chinatownsf #sanfrancisco #events #weekends Reposted from @sfcma
shopdine494 weeks ago
What an amazing first night to this art show! We are super excited and thrilled to be able to offer this service to our community! Come out and show some love for your local artists Saturday and Sunday from 11am to 6pm 1507 ocean ave!...
shopdine491 month ago
It might be September, but SF’s patio weather is just starting ☀️ Glass of Albariño and the spinach salad, please 🤤 #inthecastro Reposted from @inthecastro #ShopDine49