Tool Kit for Tech

Tool Kit for Tech

In this tool kit, we’ve included material that your business can utilize to connect with the Shop + Dine in the 49 campaign and help raise awareness about the importance of shopping and buying local.

CAMPAIGN DESCRIPTION

In your communication with colleagues and the public at large we encourage you to share information about the Shop + Dine in the 49 campaign. Below is text that can be included in newsletters, posted on a website, and more.

San Francisco has launched a citywide campaign to raise the visibility and importance of buying local called Shop + Dine in the 49. In collaboration with Shop Small and San Francisco’s Buy Local campaign, Shop + Dine in the 49 promotes local businesses and challenges residents to do their shopping and dining within the 49 square miles of San Francisco. By shopping, eating, drinking, playing, and utilizing local services within our neighborhoods, we help San Francisco’s corridors and local businesses to remain unique, successful, and vibrant. Now, where do you Shop + Dine in the 49? For more information on the City’s buy local campaign please visit shopdine49.com.

KEY MESSAGING

We’ve included some talking points about how increased spending in our community goes a long way. Below are some messages that can be used when sharing information about the Shop + Dine in the 49 campaign.

  • Buying local helps preserve the character and prosperity of the city we all love. San Francisco is unlike any other city in the world. By choosing to support locally owned businesses, we help maintain San Francisco’s diversity and distinctive flair and flavor.
  • Locally owned businesses build strong communities. Supporting your friends and neighbors by investing in our community, helps to sustain our vibrant merchant corridors, healthier communities, and local institutions.
  • You can help keep San Franciscans employed by buying local. 57 jobs are created for every $10 million spent locally, while online spending leads to less than a quarter the amount of job creation.
  • Dining locally stimulates economic activity. San Francisco’s 3,300+ restaurants, bars, clubs, and fairs generate $5.2 billion in economic activity annually, employing over 54,000 people.
  • Shopping locally reduces our environmental impact. Local stores help to sustain healthy, compact, and walkable neighborhoods-which reduce automobile use, and air and water pollution.

TEMPLATE EMAIL

Consider making a direct ask of your colleagues to join the Shop + Dine in the 49 campaign by sending a personalized email or letter.

Dear Colleagues,

As a local San Francisco company, we are constantly focused on building and growing a strong business. Through this, we strive to provide an important service to the community, sustain employment and develop a brand identity. As the holiday season approaches, I’d like to educate everyone on the Shop and Dine in the 49 campaign.

Shop and Dine in the 49 is a buy local initiative that focuses on bringing spending back into our diverse neighborhoods. By shopping, eating, drinking, playing, and utilizing local services within our neighborhoods, we ensure unique corridors and local businesses remain thriving, successful, and vibrant.

Every dollar spent at a local business in San Francisco directly supports jobs and our local economy. We have over 90,000 registered businesses including more than 7,700 restaurants, cafes, food stores, and beverage establishments that employ approximately 326,000 local residents. A 1% increase in spending locally creates an additional $100 million in our economy.

I invite you to become part of this movement and spend your hard earned dollars at our local stores. I also invite you to join me, Mayor Ed Lee and a large consortium of local business who are banding together to bring more business to our neighborhoods. For more information on San Francisco’s buy local initiatives please visit shopdine49.com.

Thank you, and remember to — shop and dine local.

Sincerely, <Insert name>

SOCIAL MEDIA

We ask that you share the benefits of shopping local by posting on your company’s social media channels, using the hashtag #ShopDine49 and campaign images, sharing and retweeting posts made by San Francisco Office of Economic and Workforce Development (OEWD) on Facebook and @sfoewd on Twitter. Be on the lookout: OEWD will announce events and #ShopDine49 specific contests that we hope you’ll participate in.

NO. 2 / COIT TOWER COUTURE

NO. 3 / LOMBARD ALLA MARINARA

NO. 4 / SUTRO SALAD

NO. 5 / DIM SUM DYNASTY

NO. 6 / NOE POCKET SQUARE

Sample posts

  • Facebook or Twitter: We are happy to support the #ShopDine49 campaign. It’s simple. Shoppers can experience all the character of #SF by choosing to #ShopLocal.
  • Facebook or Twitter: #Shopping (and #dining) until you drop is really easy in #SF. Shop close to home. #ShopDine49
  • Facebook or Twitter: Rolling out of bed to all the #goodeats #SF has to offer just gets easier and easier. #ShopDine49
  • Facebook or Twitter: Why buy local? Shopping locally supports your favorite small businesses and helps to keep our communities unique. #ShopDine49
  • Facebook or Twitter: Want to reduce your #environmentalimpact? It can be as easy as shopping and dining locally. #ShopDine49 #SF #Business
  • Facebook: It’s the gift that keeps on giving. Shopping in #SF, generates economic activity for the city we all love, creates new jobs, reduces environmental impacts, and keeps our city unique. All because you bought it in San Francisco. #ShopDine49
  • Twitter: It’s the gift that keeps on giving. Shopping in #SF creates new jobs, reduces environmental impacts, and keeps our city unique. #ShopDine49

SHARING PHOTOS

We encourage your company and employees to share your own photos of where you like to shop and dine in San Francisco. Start by posting a photo with the sample post below and tagging your colleagues, employees, and some of your favorite local businesses.

Sample post

Instagram + Twitter: Where do you #ShopDine49? @ShopSmall.
Instagram + Twitter: Show us how you #ShopDine49. @ShopSmall.

Other Tool Kits

In the tool kits, we’ve included material businesses can utilize to connect with the Shop + Dine in the 49 campaign and help raise awareness about the importance of shopping and dining locally.

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