In this tool kit, we’ve included material that your union can utilize to connect with the Shop + Dine in the 49 campaign and help raise awareness about the importance of shopping and buying local.
In your communication with members and the public at large we encourage you to share information about the Shop + Dine in the 49 campaign. Below is text that can be included in newsletters, posted on a website, and more.
San Francisco has launched a citywide campaign to raise the visibility and importance of buying local called Shop + Dine in the 49. In collaboration with Shop Small and San Francisco’s Buy Local campaign, Shop + Dine in the 49 promotes local businesses and challenges residents to do their shopping and dining within the 49 square miles of San Francisco. By shopping, eating, drinking, playing, and utilizing local services within our neighborhoods, we help San Francisco’s corridors and local businesses to remain unique, successful, and vibrant. Now, where do you Shop + Dine in the 49? For more information on the City’s buy local campaign please visit shopdine49.com.
We’ve included some talking points about how increased spending in our community goes a long way. Below are some messages that can be used when sharing information about the Shop + Dine in the 49 campaign.
Consider making a direct ask of your members to join the Shop + Dine in the 49 campaign by sending a personalized email or letter.
As a local San Francisco company, we are constantly focused on building and growing a strong business. Through this, we strive to provide an important service to the community, sustain employment and develop a brand identity. As the holiday season approaches, I’d like to educate everyone on the Shop and Dine in the 49 campaign.
Shop and Dine in the 49 is a buy local initiative that focuses on bringing spending back into our diverse neighborhoods. By shopping, eating, drinking, playing, and utilizing local services within our neighborhoods, we ensure unique corridors and local businesses remain thriving, successful, and vibrant.
Every dollar spent at a local business in San Francisco directly supports jobs and our local economy. We have over 90,000 registered businesses including more than 7,700 restaurants, cafes, food stores, and beverage establishments that employ approximately 326,000 local residents. A 1% increase in spending locally creates an additional $100 million in our economy.
I invite you to become part of this movement and spend your hard earned dollars at our local stores. I also invite you to join me, Mayor Ed Lee and a large consortium of local business who are banding together to bring more business to our neighborhoods. For more information on San Francisco’s buy local initiatives please visit shopdine49.com.
Thank you, and remember to — shop and dine local.
Sincerely, <Insert name>
We ask that you share the benefits of this buy local initiative by posting on your organization’s social media channels, using the hashtag #ShopDine49 and campaign images, and sharing and retweeting posts made by San Francisco Office of Economic and Workforce Development (OEWD) on Facebook and @sfoewd on Twitter. Be on the lookout: OEWD will announce events and #ShopDine49 specific contests that we hope you’ll participate in.
We ask that your organization share photos of local businesses in San Francisco on your social media channels and encourage your members to do the same. Start by posting a photo with the sample post below and tag other organizations, members, and some of your favorite businesses.
Instagram + Twitter: Show us how you #ShopDine49. @ShopSmall.
Instagram + Twitter: A glimpse of what you get when #ShopDine49. @ShopSmall
In the tool kits, we’ve included material businesses can utilize to connect with the Shop + Dine in the 49 campaign and help raise awareness about the importance of shopping and dining locally.